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Projects

MSG is promoting their unique washing systems worldwide. Here are some examples of active projects: 

  • Aircraft Touchless wash and Maintenance

Founded on a vision of innovation and environmental stewardship, MSG stands at the forefront of revolutionizing aircraft touchless was and maintenance. In 2009, our founder, Svein Gunnar, conceived a ground-breaking automated method for touchless washing and de-icing aircraft, leading to the establishment of MSG in 2016. This visionary approach has not only garnered over €5m in research and development funding from regional, national, and European sources but has also earned the prestigious Seal of Excellence from the European Innovation Council in 2016 and again in 2022.

MSG’s dedication to cutting-edge, sustainable solutions was further demonstrated by the unveiling of a full-scale prototype at Skien Airport in 2019, with plans for the inaugural commercial system to be implemented at Oslo Gardermoen airport. Under Svein Gunnar’s leadership, the company has executed several complex, multi-partner innovation projects, securing its place as a leader in green technology. Recognized with Entrepreneur and Environmental awards in 2017 and 2018, respectively, MSG Project is pioneering a future where eco-friendly aircraft maintenance becomes a global standard, redefining the industry with each successful project.

About
  • Carwash Technology
MSG Cleaning Systems AS

Expanding our vision of innovation and sustainability into the automotive sector, MSG Cleaning Systems AS was founded in 2020 by our forward-thinking leader, returning to his roots in the carwash industry to redefine it with groundbreaking eco-friendly solutions. Collaborating with internationally renowned research partners throughout Norway, our team is at the helm of pioneering a new era in carwash technology.

Our commitment to environmental stewardship drives the development of a transformative approach that not only elevates the standard of car care but also underscores our dedication to sustainability. Currently rolling out across Norway, MSG Cleaning Systems AS is setting the stage for international expansion, bringing our innovative, eco-conscious cleaning solutions to the global market.

  • Carwash Technology
MSG Cleaning Systems AS

Our commitment to environmental stewardship drives the development of a transformative approach that not only elevates the standard of car care but also underscores our dedication to sustainability. Currently rolling out across Norway, MSG Cleaning Systems AS is setting the stage for international expansion, bringing our innovative, eco-conscious cleaning solutions to the global market.

Our commitment to environmental stewardship drives the development of a transformative approach that not only elevates the standard of car care but also underscores our dedication to sustainability. Currently rolling out across Norway, MSG Cleaning Systems AS is setting the stage for international expansion, bringing our innovative, eco-conscious cleaning solutions to the global market.

  • Technology highlights

Breakthrough
Touch-less Technology

Our portfolio includes revolutionary touch-less technology architecture that provides a multitude of benefits

Touchless Aircraft Washing

Reduces the Aircraft down time to 20 minutes when Manual wash is taking up to 6 hours with a lot of Human Factor risk

Precision
LIDAR
Scanning

Generates comprehensive 3D surface mapping of each aircraft without physical contact

Intelligent Robotic Positioning

Enables targeted maintenance with millimetre precision while preserving sensitive surfaces

Stealth
Coating
Preservation

Maintains integrity of classified surface treatments and radar-absorbing materials

Reduced Maintenance Timeframes

Significantly decreases service intervals while enhancing overall fleet readiness

Geiteryggen Airport Skien, Norway

First test/R and D facility built and operating.

Dubai South

MSG have secured a plot on Dubai South Airport (named “Al Maktoum International Airport”). 

This new airport shall have a capacity of up to 260 million early passengers and 12 tons of cargo. There will be 5 parallel runways and around 400 gates.

Riyadh Saudi Arabia

Signed JV and LOI for facility in Riyadh.

Athens, Greece

Signed LOI for facility in Athens Greece.

Ole Martin Meland

CEO / Attorney of Law

Ole-Martin graduated from The Faculty of Law at the University of Oslo in the year 2000. He mainly works within the areas of real estate, employment law, contract law and business law.

He also holds the title of International Arbitrator and is also a real-estate agent within MNEF.

Ole-Martin is a very experienced and renowned lawyer and broker who, with his broad experience of property law and real-estate brokerage both in private- and commercial markets, is one of the best on this particular area.

He is distinctly punctual, accurate and a knowledgeable professional, that you can always rely on.

He is also chairman of the Skien Hunting and Fishing Association and a board member of the Norwegian Hunting and Fishing association as he is an avid outdoorsman and hunter.

Christophe Drouard

VP International Sales

Christophe Drouard is an international business developer with over 30 years of experience across Asia-Pacific, Europe, and South Africa. As VP International Sales at MSG Group, he leads global expansion initiatives with a focus on Asia-Pacific and key aviation markets. He holds a Master’s degree in Banking and Law from Sorbonne University and brings strong expertise in strategic partnerships, complex B2B sales, and international market development.

Camille Abou Jaoude

CTO

Till 2021:

▪ Securing a major installation contract with the Saudi THC, transporting from Spain the full site of private helicopter MRO, which includes the inflatable hangar, and the stand-alone power plant – BUILDAIR.
▪ Worked during Lockdown as a consultant with BUILDAIR – Spain, aircraft logistics/spare parts, developed the Inflatable Hangar Marketing in KSA, UAE, and Kuwait for both Military and Civil aircraft, which included the full participation in roadshows

(Spain), international exhibitions (UAE, KWI and KSA).


From 2012 till 2019:

▪ Led Privatair Saudi Arabia’s (PASA) successful bid to be awarded the Saudi Civil Aviation Concession (GACA) for managing, developing, and operating the Private Aviation terminals of the three major cities (Jeddah, Riyadh, and Dammam).
▪ Have been delegated from PASA to SAUDIA Private Aviation (SPA) as a Consultant in the Ground handling, and re-engineering all its organizational structure and procedures for all 27 airports under SPA. Training and outsourcing training in Ramp Safety, Ground Handling logistics, and creating a positive communication platform between the related departments.
 

From 2008 till 2012:

▪ Established the first privately owned flight school in Saudi Arabia – Rabigh Wings Aviation School- and then transformed it into an Academy, flying in from the USA all its related Aircraft – a total of 15-:  JVs between RWAA and BLOM Italy, and Fugro USA, both for Geo Surveys.
▪ Designed, developed, and managed all the related curriculums and syllabi, recruited flight and ground instructors from the US, and Europe, and expanded the Academy to accommodate 40 student pilots together.
▪ Won the Saudi Boarder Army Flight Training conversion and Search and Rescue contract.
▪ Graduated more than 50 Saudi pilots and all are hired with FlyNas and Saudia.
 

From 2000 till 2008:

▪ Initiated the commercial team, merger, and finalization of the operation structure that formed the biggest ground handling company in KSA, and then handled the airport management and commercial activities at King Abdul-Aziz International Airport, dealing with all airport authorities at all levels.
▪ Mentored the department managers, duty managers, and supervisors in all the services and updated processes related to our core services in aviation and quality (ISO 9001).
▪ In charge of the operations of three stations at international airports of the Kingdom of Saudi Arabia.
 

As Station Manager with Swissport:

▪ Responsible for Ground Handling at King Khaled International Airport – Riyadh – KSA, for National Flight Services as a Swissport associate.
▪ Managed Umra and Hajj operations activity for Jeddah, King Abdelaziz Int airport for consecutive 9 years.

Airline Station Management – Lebanon, Vienna, and Turkey.

1998 Station Manager Assistant – Austrian Airlines – Dedicated Swissair Station Manager.
1993 Station Manager/Sales Assistant Manager – Turkish Airlines.

 

Jarle Sørensen

CEO / Chairman of the Board

Jarle graduated as a business economist at the University of South-Eastern Norway in the year 2012 and a real estate agent in the year 2024. He has 25 years of experience and expertise in finance, start-ups, property, accounting sales and networking.

He has broad experience in company start-ups, mergers/fissions, document processing and the processes this requires.

Another area in which he has a good track record is sales/negotiations and solution orientation for the implementation of agreements.

Rune Sveberg

International marketing / Board Member

Rune Sveberg was active in the IT industry from 1980 to 2000, delivering software solutions for large-scale computer systems to more than 50 countries worldwide.

In 2000, he founded the travel agency Dreamtravel, focusing primarily on travel from Scandinavia to Brazil. Dreamtravel quickly became Norway’s leading provider of travel to Brazil.

In 2007, he launched his own charter operation—Dream Airlines—offering routes between Stockholm, Oslo, Fortaleza, and Natal. Through his company Dream Properties, he also developed more than 100 homes outside the metropolitan area of Fortaleza, Brazil.

The Dreambeach project was awarded first prize for Best International Development in Brazil, competing against more than 50 projects from 20 countries.

Svein Gunnar Mæland

Founder

Svein Gunnar Maeland is a highly experienced entrepreneur and engineer with over 25 years’ experience of business and project management and a hugely successful track record in managing and successfully delivering innovative, collaborative R&D projects. ​

Svein Gunnar has a team of highly skilled professionals with various qualifications supporting him, including engineers, technicians, IT personnel, software developers and business development specialists.