Contact Us

Why MSG

MSG delivers fully automated touchless aircraft cleaning and maintenance systems – transforming a traditional cost center into a high efficiency revenue-generating operation.

  • Efficiency in aviation cleaning

MSG – the GREEN and COST efficient way of aviation cleaning

  • No emission of chemicals into the ground, promoting environmental sustainability
  • Wash time reduced from hours to minutes and minimizes aircraft downtime
  • Significantly reduces labour costs due to automation
  • Lowers overall maintenance costs through efficient processes (inspection scanning system in development)
  • Saves up to 2% on jet fuel by maintaining a smooth aircraft surface
  • Prolongs the lifespan of the aircraft by minimizing surface damage (touchless)
  • Increases the intervals between necessary repaints, reducing downtime and cost
  • Prevent corrosion to the aircraft body, enhancing durability and safety

“Aircraft owners using our washing solution can potentially secure better leasing conditions and improved asset value retention.”

From Cost Centre to Profit Centre

USD 20M

(including new hangar)

CapEx

Less than 3 years

(at moderate capacity)

Payback

Price each wash (example): USD 1.275

Cost each wash: USD 1.275

Net profit each wash:  USD 1.000

Number of washes every week: 100 (moderate)

Annual net income:  USD 6,630,000 (at moderate capacity)

Annual net income:   USD $9,945,000 (at high capacity)

To download any documents including the financial overview, please visit our Downloads page

Downloads
CapEx
USD 0 M

Less than 2 years

(at moderate capacity)

Payback
Less than 0 years

Price each wash (example): USD 1.275

Cost each wash: USD 1.275

Net profit each wash:  USD 1.000

Number of washes every week: 100 (moderate) 

Annual net income:  USD 6,636,000

To download any documents including the financial overview, please visit our Documentation page

  • Working with MSG

Transforming Aircraft Maintenance into a Revenue-Generating Operation

MSG offers aviation stakeholders a unique opportunity to improve operational efficiency, reduce environmental impact, and unlock new revenue streams through advanced automated aircraft cleaning and maintenance systems.

About Us
For Airports
Transform Infrastructure into a Revenue-Generating Asset

MSG enables airports to monetize aircraft cleaning through a high-throughput, operationally efficient service platform.

  • Generate recurring revenue from aircraft movements
  • Increase utilization of existing airport infrastructure
  • Enhance service offerings and competitive positioning
  • Support ESG targets through low water consumption and sustainable operations
For Airlines
Reduce Downtime and Improve Fleet Efficiency

MSG systems are designed to support modern airline operations through faster turnaround times and improved aircraft performance.

  • Reduce aircraft downtime from hours to minutes
  • Improve fleet availability and operational efficiency
  • Support aerodynamic performance through regular cleaning
  • Contribute to fuel efficiency improvements of up to approximately 2% (depending on operating conditions)
For MROs
Expand Capacity and Service Capability

MSG provides MRO operators with a scalable solution designed to increase throughput, efficiency, and service quality.

  • Increase aircraft processing capacity
  • Reduce labor-intensive operations
  • Deliver consistent, high-quality cleaning results
  • Introduce a new high-demand service offering
For Investors
A Scalable Aviation Infrastructure Opportunity

MSG installations are designed as high-performance infrastructure assets with attractive long-term financial potential.

  • Typical pricing range: USD 750–1,250 per wash (depending on market and aircraft type)
  • High daily throughput supporting strong revenue generation
  • Estimated payback period: 18–36 months
  • Recurring long-term revenue model with scalable growth potential
The Future
Built for the Future of Aviation

MSG combines automation, operational efficiency, and sustainability to meet the evolving demands of the global aviation industry.

  • Ultra-fast automated cleaning cycles (3–30 minutes)
  • Closed-loop water recycling system (~8L vs. ~3,000L in traditional washing)
  • Reduced environmental and operational footprint
  • Designed to support ESG compliance and future regulatory requirements

Partner with MSG

Whether you are an airport operator, airline, MRO, or investor, MSG offers a compelling solution to transform aircraft maintenance into a strategic advantage.

 

Contact us today to explore partnership opportunities

Ole Martin Meland

CEO / Attorney of Law

Ole-Martin graduated from The Faculty of Law at the University of Oslo in the year 2000. He mainly works within the areas of real estate, employment law, contract law and business law.

He also holds the title of International Arbitrator and is also a real-estate agent within MNEF.

Ole-Martin is a very experienced and renowned lawyer and broker who, with his broad experience of property law and real-estate brokerage both in private- and commercial markets, is one of the best on this particular area.

He is distinctly punctual, accurate and a knowledgeable professional, that you can always rely on.

He is also chairman of the Skien Hunting and Fishing Association and a board member of the Norwegian Hunting and Fishing association as he is an avid outdoorsman and hunter.

Christophe Drouard

VP International Sales

Christophe Drouard is an international business developer with over 30 years of experience across Asia-Pacific, Europe, and South Africa. As VP International Sales at MSG Group, he leads global expansion initiatives with a focus on Asia-Pacific and key aviation markets. He holds a Master’s degree in Banking and Law from Sorbonne University and brings strong expertise in strategic partnerships, complex B2B sales, and international market development.

Camille Abou Jaoude

CTO

Till 2021:

▪ Securing a major installation contract with the Saudi THC, transporting from Spain the full site of private helicopter MRO, which includes the inflatable hangar, and the stand-alone power plant – BUILDAIR.
▪ Worked during Lockdown as a consultant with BUILDAIR – Spain, aircraft logistics/spare parts, developed the Inflatable Hangar Marketing in KSA, UAE, and Kuwait for both Military and Civil aircraft, which included the full participation in roadshows

(Spain), international exhibitions (UAE, KWI and KSA).


From 2012 till 2019:

▪ Led Privatair Saudi Arabia’s (PASA) successful bid to be awarded the Saudi Civil Aviation Concession (GACA) for managing, developing, and operating the Private Aviation terminals of the three major cities (Jeddah, Riyadh, and Dammam).
▪ Have been delegated from PASA to SAUDIA Private Aviation (SPA) as a Consultant in the Ground handling, and re-engineering all its organizational structure and procedures for all 27 airports under SPA. Training and outsourcing training in Ramp Safety, Ground Handling logistics, and creating a positive communication platform between the related departments.
 

From 2008 till 2012:

▪ Established the first privately owned flight school in Saudi Arabia – Rabigh Wings Aviation School- and then transformed it into an Academy, flying in from the USA all its related Aircraft – a total of 15-:  JVs between RWAA and BLOM Italy, and Fugro USA, both for Geo Surveys.
▪ Designed, developed, and managed all the related curriculums and syllabi, recruited flight and ground instructors from the US, and Europe, and expanded the Academy to accommodate 40 student pilots together.
▪ Won the Saudi Boarder Army Flight Training conversion and Search and Rescue contract.
▪ Graduated more than 50 Saudi pilots and all are hired with FlyNas and Saudia.
 

From 2000 till 2008:

▪ Initiated the commercial team, merger, and finalization of the operation structure that formed the biggest ground handling company in KSA, and then handled the airport management and commercial activities at King Abdul-Aziz International Airport, dealing with all airport authorities at all levels.
▪ Mentored the department managers, duty managers, and supervisors in all the services and updated processes related to our core services in aviation and quality (ISO 9001).
▪ In charge of the operations of three stations at international airports of the Kingdom of Saudi Arabia.
 

As Station Manager with Swissport:

▪ Responsible for Ground Handling at King Khaled International Airport – Riyadh – KSA, for National Flight Services as a Swissport associate.
▪ Managed Umra and Hajj operations activity for Jeddah, King Abdelaziz Int airport for consecutive 9 years.

Airline Station Management – Lebanon, Vienna, and Turkey.

1998 Station Manager Assistant – Austrian Airlines – Dedicated Swissair Station Manager.
1993 Station Manager/Sales Assistant Manager – Turkish Airlines.

 

Jarle Sørensen

CEO / Chairman of the Board

Jarle graduated as a business economist at the University of South-Eastern Norway in the year 2012 and a real estate agent in the year 2024. He has 25 years of experience and expertise in finance, start-ups, property, accounting sales and networking.

He has broad experience in company start-ups, mergers/fissions, document processing and the processes this requires.

Another area in which he has a good track record is sales/negotiations and solution orientation for the implementation of agreements.

Rune Sveberg

International marketing / Board Member

Rune Sveberg was active in the IT industry from 1980 to 2000, delivering software solutions for large-scale computer systems to more than 50 countries worldwide.

In 2000, he founded the travel agency Dreamtravel, focusing primarily on travel from Scandinavia to Brazil. Dreamtravel quickly became Norway’s leading provider of travel to Brazil.

In 2007, he launched his own charter operation—Dream Airlines—offering routes between Stockholm, Oslo, Fortaleza, and Natal. Through his company Dream Properties, he also developed more than 100 homes outside the metropolitan area of Fortaleza, Brazil.

The Dreambeach project was awarded first prize for Best International Development in Brazil, competing against more than 50 projects from 20 countries.

Svein Gunnar Mæland

Founder

Svein Gunnar Maeland is a highly experienced entrepreneur and engineer with over 25 years’ experience of business and project management and a hugely successful track record in managing and successfully delivering innovative, collaborative R&D projects. ​

Svein Gunnar has a team of highly skilled professionals with various qualifications supporting him, including engineers, technicians, IT personnel, software developers and business development specialists.